Understanding customers is the foundation to a sustainable competitive advantage in banking. Therefore, financial marketers can no longer wa...
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Tampilkan postingan dengan label modeling. Tampilkan semua postingan
Kamis, 06 Juni 2013
Jumat, 04 Maret 2011
Checking Changes Make Onboarding and Cross-Selling More Important
Over the past several weeks, many of the larger banks across the country have announced significant changes to their checking account contin...
Jumat, 03 September 2010
What's in Your Wallet?
In the past, bank marketers have relied on models based on demographic, geographic, psychographic and purchase variables to better understan...
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